A big idea.
It was in 2018. We were traveling in California and it all started as a joke. Both Elena and I have a background in the restaurant business, but we didn't have a restaurant of our own. When we got back home, that joke turned into a real project, and we came up with a format for an Italian restaurant focused on regional cuisine from Marche Region that was not in the American market.
After, carefully researching the market, we’ve come to the realization that on such a huge market like NYC, there was nothing dedicated to the cuisine of Marche Region, and then we started from there. We picked up this area and this location because we wanted our CREMINI’S project to be dedicated to a wide, cosmopolitan audience of people who are interested in discovering new flavors and to create a long lasting relationship and an emotional connection with us, not the hit and run tourist type. We fell in love with the Carroll Gardens area.
We will tell you the rest when you visit us.
Chef
Elena Salati Massetti
She founded a catering company expert in large events such as weddings in Turin, Italy.
Accomplished Interior Designer with 15 year track record of success in planning, designing and furnishing residential, commercial and industrial spaces. Technically adept in making detailed shop drawings for construction plans, presenting ideas to clients and using CAD software to create construction documents.
• Architect Degree at Politecnico di Torino
“I decided to impress Riccardo by learning to prepare her grandma's secret recipe of Ascolana Olives and Creminis, two of our favorite comfort foods since we were kids. Needless to say… we fell in love!”
Riccardo Massetti
Considerable experience in Marketing, both as Copywriter and Project Manager. A proven record of analyzing targets and publishing contents to achieve goals. Effective communicator with leadership and analytical skills. Organized, confident and motivated Marketing Director with a twenty-year-experience in Events. Communicates confidently and effectively, leveraging the peculiarities of digital media, in order to achieve the best results possible. Always striving to go the extra mile in order to meet both deadlines and budgets. Seeking new challenges and responsibilities.
Master’s degree Copywriting, Bachelor's degree in Journalism, Master’s degree in Sociology, Urbino University.